Cost leadership: Dell Inc.
Dell Inc. is definitely a leader on its cost operation. First of all, it has a limited inventory. Because of this strategy, it can safe a lot of money on buying inventories or storing them They won't waste any money. Also, they will start making computers when they receive orders. So, they can save a lot of money on the whole process. Because of their low cost operation, they can provide cheaper but quality computers to customers.
Differenciation: Apple Inc.
Apple Inc. is a very special company. From Apple computer to its famous MP3 players and now its iphone, they are very unique. First, its Apple computer is very different from any other brands from design to its operation system. Its ipods are even more different. No company can have such great design. It's a very unique product that attracts millions of consumers from the world. Now its iphone even more special. Its unique once again attracts everyone's attention. Their products are superior all of its competitors and bring Apple Inc. huge profits.
Focus:Zipcar
Zipcar is a rental company that focus on some big cities only, like Boston, Chicago, London, and N.Y. The cost of renting their cars are cheap. Also, they give out great service.
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We all know that when it comes to computers, Dell products are created once there is an order placed. So with that, they are able to cut out the cost of inventory which in terms place their products for cheap. So I agree with you that Dell does follow the cost leadership strategy and Apple Inc. definitely focus on the differentiation strategy. They were the first ones with the mp3s and the ipods. I never heard of Zipcar, so I cant say for sure if they used the focus strategy. Overall, good picks in the retailers.
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