Sunday, November 25, 2007

Managing strategic business policy

Apple Inc.

Apple Inc. is a very successful company now. However, it may change in the future. Why? Because it is a high technology company. If you can maintain the advantage of your technology, you will lose everything very soon. I think this is a threat for the future of Apple. If the CEO of Apple resign, it may be another big threat to the company. Also, Apple computer is not doing as well as their MP3 players. their computers are not having enough market shares yet.
Right now, Apple is so successful because of its MP3 players. However, Apple can't maintain its market shares as before anymore. Many big corperations are now investing a lot more money in the music industry. Another revolution will come soon... Another price war will come. Now, the corperations are fighting on price. they try to make their MP3 players lower than Apple but have almost the same function or even better. Price war will just get even worst in the future. it's like 100% sure if you go to the stores and look back the history. The products are getting cheaper but better.
I think, Apple should invest more money on the energineer study and products development projects. They should also look for different projects to invest for diversification since they are now having a lot of cash on hand. Apple should look for merging or partnership since their Iphone is very popular now. Iphone is a very good example to extend their product lines with their great technology. They should look for more new products as Iphones. This will let Apple always be on top.

Friday, November 9, 2007

Competitive Advantage

Apple Inc.
Once again, I like to pick Apple. Why? Its stock price rocked... What did Apple do? Well, let's take a look at the way it competes with its rivals.
Apple is always being the first mover in the market: from its MP3 players to its Iphone. Sony used to dominate the MP3 market with its walkman players. This has been history since Apple made its first move: suprised the industry with its Ipod. its Ipod suddenly dominates the whole market. it's so hard for any company to catch up since consumers have fell in love with Ipod, so is Apple Inc.
Its Ipod has the Niche dominance. its features and fuctions secure its market position. everyone in the MP3 industry just wants to copy Apple products... it's so late for them.
Now, Ipod has the most market shares in the MP3 industy.
Lately, Apply has its Iphone in the market. Although Apple is not a cell phone producer, its Iphone is way above its rivals. Iphone's niche guarantee it a position. As the sale of Iphone growing, its market share is also being heavier... so, its stock price rocked...

MTA
If i have a choice, i will not use MTA service at all. it's serve is the worst i know so far. it can never compare with subways in Japan, H.K. Singapore and many other places in the world...
MTA is protected by the Government. its monoply status is the root for such a bad service. no matter how bad MTA becomes, we still need to use it. there's no can compete with it.

Google
Why Google? because its stock price is flying like a rocket... from its IPO price 88 dollars to now 700 dollars, it just takes about 3 years... which company can do that?
Now Google surpass Yahoo and Microsoft and becomes Number one. it's like the Monoply in the search engin industry. Google's niche, like google map and gmail, gives its users a lot of benefits. Google is expanding so fast that no one can catch up with it. So, its market shares is surging. It dominate the distribution channels and bring it such a great profit.

Sunday, November 4, 2007

Business Strategy

Cost leadership: Dell Inc.
Dell Inc. is definitely a leader on its cost operation. First of all, it has a limited inventory. Because of this strategy, it can safe a lot of money on buying inventories or storing them They won't waste any money. Also, they will start making computers when they receive orders. So, they can save a lot of money on the whole process. Because of their low cost operation, they can provide cheaper but quality computers to customers.

Differenciation: Apple Inc.
Apple Inc. is a very special company. From Apple computer to its famous MP3 players and now its iphone, they are very unique. First, its Apple computer is very different from any other brands from design to its operation system. Its ipods are even more different. No company can have such great design. It's a very unique product that attracts millions of consumers from the world. Now its iphone even more special. Its unique once again attracts everyone's attention. Their products are superior all of its competitors and bring Apple Inc. huge profits.

Focus:Zipcar
Zipcar is a rental company that focus on some big cities only, like Boston, Chicago, London, and N.Y. The cost of renting their cars are cheap. Also, they give out great service.